Marketing strategy is the process of creating a plan outlining how a company will promote and sell its products or services to target customers. It involves identifying target markets, developing positioning strategies, setting marketing objectives, and determining the best mix of strategies and tactics to achieve those objectives. Marketing strategy also involves analyzing and understanding the competitive landscape, as well as the company's own strengths and weaknesses, to gain a competitive advantage in the market. The ultimate goal of marketing strategy is to generate sales and build brand loyalty among customers.